Why hold cross-cultural briefings?
  • To conduct successful business in another country.
  • To learn how culture affects business deals.
  • To write effective tenders for overseas markets.
  • To gain an advantage over competitors in a particular market.
  • To prepare staff for relocation or overseas business visits.
  • To improve cultural understanding and communication in a multicultural workplace.
What is covered in a cross-cultural briefing?
Cross cultural briefings are designed for individuals, businesses or government departments. A range of topics are available to select from. Some examples are listed below. Other study topics of your choice can be included.
Specific programs are designed to meet the objectives of the organisation or individual. For details about briefing design and quote please contact IML.

  • General Information
    Geography, People, Housing and Security, Education, Services, Driving and Transport, Shopping, Time and Leisure, Food, Drink and Travel
  • Communication
    Social Courtesies, First Encounters, Non-verbal Communication
    How does one use "Yes" and "No"? Are there a range of meanings? What are popular topics of conversation?
  • Etiquette
    Hospitality, Dress Rules and Gift Giving
    What kinds of hospitality are likely to be extended?
  • Social Order
    Role of Religion, Family, Men and Women
    To what extent is the family the basic unit of society?
  • Public Relations
    Political, Economic and Social
    What do people think is important in their political system?
  • Time Horizons
    Past, Present and Future
    What is the general attitude towards time?
  • Directions of Change
    What are the most powerful symbols of modernity?
  • Doing Business
    Means of Communication, Negotiation, Conduct of Commercial Business and Local Work Practices
    What are likely to be the greatest barriers in making contacts?

Related links for: Cross-cultural briefings
Quote Request Form (pdf)